Friday, April 07, 2006

The mainstream publishing world is finally taking notice of erotica written by and for women.

Avon Books and Harlequin Books have plans to launch steamier publishing houses later this spring. Avon Red and Harlequin Spice will offer such titles as "Agent Provocateur", a sordid tale of a woman trying to get away from the men who bought her at a strange auction.

Women's demand for more sexually explicit storytelling has been steadily on the rise. Tina Engler, an author of erotic fiction, started her website, Ellora's Cave, in 2000 to sell her own work and the work of other like-minded writers. By 2004, sales were hitting $1 million.

"Erotica legitimizes the female sexual experience," Engler says. "Women read these books and it makes them feel normal about their own fantasies."

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